What it often means
- Pleasure: what disgusts us probably fascinates him, and he does it again because he enjoys it.
- Masking his scent: the classic theory sees a hunter covering himself in local smells to get closer to prey. It has never been proven.
- Bringing back news: a theory drawn from watching wolves, who may carry the smell of a find back to their group.
- Covering a smell that bothers him: right after a bath or perfume, many dogs rub themselves on the rug, the couch or the grass.
- More rarely, an itch: a dog who rolls and rubs everywhere, on anything at all, may simply be scratching his back.